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AFFILIATE MARKETING
What is affiliate marketing?
Simply, it is selling someone else's products and earning a commission every time you make a sale.
This can be a great source of income for a new business because you can have products to sell without investing any money into stocking products or producing them. Selling affiliate products can be a great way to earn some income to later put into expanding your business or starting up a new business.
What kinds of things should you look for when looking into which affiliate programs to offer?
First, your affiliate programs should complement the theme of the rest of your website. If you have created a website on cake decorating, do not offer an affiliate program that sells baby clothes. You may think this is obvious, but it isn't to everyone. Offer items that those interested in cake decorating would find helpful, such as baking pans or books on decorating tips.
A word of caution: Do not overload your website with affiliate banners. It makes it look cheap. When appropriate, choose the text link for your affiliate link and write up your own description of the product.
It is ideal, if possible, to purchase the product, so you can give a personal testimonial of how the product helped you or made a difference. Of course, this is not always practical, especially if you offer more than a couple affiliate products on your site. If you cannot purchase the product, make sure you learn as much about it as you can. Read the testimonials on the site from people who have used it.
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