What if You Can't Decide on a Niche?  All this "niche" talk is great, but what if you just don't know which niche to choose?  Here are some suggestions, taken from Marketing for Introverts.  The first one is mine and, in my opinion, is essential. Pray - ask God what He wants you to do.  Consider the desires He has already put in your heart, and what things matter to you.  This is the best … [Read more...]

In "Marketing for Introverts", the Edwards talk about the Matrix Formula.  Let's take a look at it. Desire + Resources + Opportunity = Means (ways to earn income) Desire refers to your interests and passions. Resources refer to your experience, education, gifts, etc. (your assets) Opportunity refers to the problems and needs that people have that they need a solution for. Means is … [Read more...]

We touched yesterday on specializing.  Specializing is narrowing your focus to a particular group of people or a particular service. In keeping with our previous example, if you are a virtual assistant, you may find it helpful to specialize in offering your services to dentists, or you could narrow it even more, to orthodontists.  The reason this is helpful, is first, you will become an … [Read more...]

You need to be able to answer this question.  What is it that you want to be known for?    Here are some things to think about, taken right from the "Getting Business to Come to You" book. What Makes You Distinctive? What About You Stands Out from the Crowd? Why do People Choose You? Who are You Best Suited to Serve and Why? So, again, I ask you, "what do you want to be known … [Read more...]

One of the main things I got from "Marketing for Introverts" is to be crystal clear on what you do.  What you offer, who you offer it to - be definite on it.  Yes, it will eliminate some people when you clearly define who your target market is, but it will also make it firmly established in people's minds what you do. For example, if you offer virtual assistant services to small business … [Read more...]

There are many marketing strategies you could engage in.  There's online marketing and offline marketing.  But the things we are going to be discussing will work whether you're looking to build an online or offline business. So, we are not going to be discussing the same old marketing strategies that you hear and read about everywhere else.  What I am going to share with you are marketing … [Read more...]

We hear a lot about marketing these days, but exactly what is marketing?  In my own words, marketing is letting people know about what you offer.   Now, those people should be the ones that would be interested in what you have to offer.    But, to put it simply, it's building a good name for yourself, so that when people are looking for what you have to offer, you are the first person they … [Read more...]