May 18, 2012

Marketing Tip: Focus On Your Customer

customer-focus

When writing to your market, you need to really know who they are.  Once you know who you are talking to, find out what their challenges, needs and wants are. I am going to be starting a new website focused on Christian entrepreneurs.  I realized, that with my current site, I am trying to talk to both those who want to start a business and those who already have a business.  Some of their … [Read more...]

Marketing Monday

It's our first Marketing Monday and I"m excited about this!  For one, I want to boost my own marketing up a notch.  For another, I know marketing is where a lot of home business owners get stumped and discouraged.  So, let's tackle it together. Todays Marketing Tip:  Give a low cost or free trial of your product.  This can help people see how good it is and will encourage them to go on … [Read more...]

Importance of Time Management

lifestyle

Our 25 days of starting a home business is winding down.  The last topic I want to discuss is time management, and we will take a few posts to cover it. Today, let's talk about the importance of time management. Why should we be concerned about managing our time? Time is a limited resource - we all get the same amount, and we cannot add to it, no matter how hard we try.  We have probably … [Read more...]

Home Based Business Marketing

We have been talking about home based business marketing. I just want to wind up the discussion before delving into the next main topic of starting a home business - time management. Stay tuned for it on Monday. I hope you saw from the few marketing strategies I shared that marketing does not need to be expensive, and it can take on a lot of different forms. We talked about three different … [Read more...]

What Is Social Networking?

What is social networking and can it help your business?  Social networking is connecting with others who share similar interests.  It may be a group related to knitting, dog owners or health foodists.  Today, many business owners are turning to social networking as a way to market their business. The key is to find your target market and invite them to connect with you.  You want to find … [Read more...]

Article Marketing Strategy

We're talking about marketing your home based business, and today, I want to talk about the article marketing strategy. Article marketing involves writing articles and submitting them to article directories.  Why will this help your business?   Because, at the end of each article you write, you can include an author resource section that has a link back to your website.   So, when people … [Read more...]

Home Based Business Marketing

Businesswoman

So, we have chosen a niche, know what we want to offer, have a website, and now...we need to do some home based business marketing. People tend to get all nervous when we talk about marketing their home based business because I think the concept of marketing is wrong.  Marketing does not need to mean being pushy and selling.  Who likes to do that? Home based business marketing can be done … [Read more...]

Characteristics of an Entrepreneur

On the 2nd day of starting a home business, we are considering the characteristics of an entrepreneur.  Do you have what it takes? As we continue on with our "25 Days of Starting a Home Business," we have: Day 1 Prayed about it Now it's time to examine if you have the characteristics that are essential to being a successful entrepreneur. Self-motivation - you need to get and keep … [Read more...]