In “Marketing for Introverts”, the Edwards talk about the Matrix Formula. Let’s take a look at it.
Desire + Resources + Opportunity = Means (ways to earn income)
Desire refers to your interests and passions.
Resources refer to your experience, education, gifts, etc. (your assets)
Opportunity refers to the problems and needs that people have that they need a solution for.
Means is the way to earn an income.
You will find your perfect niche where your interests and resources (assets) intersect with the opportunities there are to meet the real needs people have.
Getting Business To Come To You
