Become A Copywriter

AWAI Copywriting Review

Become a copywriter if you are looking for a good money making opportunity.

Imagine writing for a living, being able to do it all from the comfort of your own home, and making a great income.  That sounds pretty inviting, doesn't it?

What do you need to embark on this lucrative career? 

First, let's look at what you DON'T need.  You don't need to already be a writer, you don't need a college degree in English, and you don't need a lot of money to get started.

You DO need a desire to succeed, be willing to do some reading, and be willing to dedicate yourself to learning how to do this.

What's The Best Way to Become a Copywriter?

The best way to become a copywriter is to get some great training. You will want to make sure that you have thorough training before you start up your copywriting career.  Training that will teach all the ins and outs of writing good copy. The course I recommend is the "Accelerated Program for Six-Figure Copywriting" by the American Writers & Artists, Inc.(AWAI) This program will prepare you for this lucrative career. 

It is thorough, easy to understand and digest,  loaded with action steps to take as you move through the program with tons of information, some of which isn't even practiced by expert copywriters.  Upon completion of this course, you should be ready to launch your copywriting career with confidence.

You'll Be Ready for a New Copywriting Career!

AWAI Copywriting Review

I was given a copy of the "Accelerated Program for Six-Figure Copywriting" to review and went through it myself.  I was very impressed.  You should have everything you need to know about copywriting once you finish this course.  The course focuses on direct mail copywriting, however, the principles of writing that are discussed in this course could be applied to any writing.  I have applied them to my online sales letters.

Who Is This Course For?

This course is excellent for the beginning copywriter who has decided this is the business they want to pursue.  It will teach you what you need to know plus give you tips that will put you ahead of the game.

As long as you have a real desire to succeed and are dedicated to learning the material, this course is for YOU!

This is a digital product of 580 pages plus some audios.  You will also have access to a member center where you can get feedback from professional copywriters and other member.

Update: I actually reviewed the hard copy of the course, but I am told it is basically the same course with added, updated material. 

What Will You Learn?

• The basics, telling what a copywriter is and what you need and don't need to be one.  Good place to start.
   

• How much money copywriters make and why they are so well paid.
   

• You'll be given information on how to know who you are writing to - an essential ingredient.  A way to do this is given that many copywriters don't use or even know about.
   

• The six essential elements of a good direct mail letter are given.  I now find myself automatically picking these out in the letters I read.  They are very well explained and assignments are given so that you get practice writing and picking these elements out of existing letters.
   

• How to appeal to emotions and which emotions trigger a response.
   

• You'll learn about writing headlines and the average length of one (that was a surprise to me.)
   

• How to connect with your readers to form a relationship with them.
   

• How to sell your product by describing the benefits - you have to tell your reader what's in it for them.
   

• Each part of the sales letter is dissected and studied.  You are taught how to write each part.

A Concern You Should Know About

I need to say something here.  Because I am reviewing this program from a Christian viewpoint, there is something in the course I was not pleased with.   There is a section of the course entitled "The Architecture of Romance" (no, I'm not against romance!)  They are relating the sales process to a romance, of starting out, getting your reader to know and trust you, etc.  This is fine. They also use the framework of a house to explain the process.  The goal is stated as creating a permanent relationship with a lady.  You get her to come into the house, you lead her through the rooms, to eventually end up in the bedroom.  I think this was in poor taste and should not have been portrayed in this way.

I say this so that you will know what to expect.  I wrote and expressed my feelings to the company, and they are looking into what it would take to change this.  I give them a lot of credit for considering this.

That said, the course is EXCELLENT for training you to become a copywriter.  I considered not offering this course because of the concern mentioned above, but if you can get past this point, I know you will learn SO much from it.  In every other way, it is such an excellent course, especially for the money.  There are courses out there in copywriting that will cost you a small fortune.  This course is reasonably priced, considering all you will learn and the potential for earning a great income.

The program even covers how to start your own Direct Response Marketing business.  This is covered because you can earn more by writing in your own business and selling your own products rather than by writing for someone else.

Included in the course is a book entitled "Hall of Fame - Great Selling Ideas from 50 Super-Successful Direct Mail Letters and Direct Response Ads."  This is a collection of some of the top selling letters that have been written.

Looking for the best way to become a copywriter?  Click on the link below to get started in a profitable career.  You won't be disappointed. 

AWAI's Accelerated Program for Six-Figure Copywriting