Home Based Business Marketing for

Christian Entrepreneurs

Grow Your Business Using the Personality

God Gave You!

Home based business marketing.  Do you enjoy it?  As a Christian entrepreneur myself, I will tell you that marketing was never my favorite aspect of my home business.  I am somewhat introverted, and I have never been good at "selling" myself.  It just wasn't me.  So what did I do?  I put my business out there and hoped for the best.

What do you think of when you hear the word "marketing?"  Selling? Being pushy or obnoxious?  Sweaty palms?  All of the above?  When I used to think of marketing, I got visions of knocking on people's doors or making a pest of myself to family and friends.  It would stop me in my tracks.  Marketing was the Achilles' heel of my home business.

As Christian entrepreneurs, I believe we should include God in our marketing as well as every aspect of our business.  Does it make sense to work "against" the personality He gave us or work "with" it?  It makes sense to me to do what comes naturally to me.

You will be most effective in your marketing when you are doing what you were meant to do and marketing in ways that come naturally to you.

Let's take a look at what marketing really is.  It is the means of letting others know about you and what you do.  Period.  It doesn't have to be pushy or uncomfortable.  There are many ways we can let others know about our business.

Truth be told, marketing your home based business SHOULD be FUN!!  Let me share with you what I have learned...

Home Based Business Marketing Can Be Fun!

Marketing your home based business should be fun!  I'm sure one of the reasons you started your home business is that you enjoy it and believe it has value to others.  So, when it comes to  marketing your home business, that should be something you enjoy too!

Well, I have some GREAT NEWS for you.  What if I told you that you don't have to "sell" to market?  You can just be yourself and choose marketing methods that are comfortable for you and go along with your personality. 

God has given us all different personalities, gifts and abilities.  Instead of marketing our business in ways that go against who we are, we should be focusing on what strategies we do best.

Do you like telling others what you do?  Great!  Would you rather let others tell about what you do?  No problem.  Maybe you write better than you speak.  There are marketing strategies centered around writing.  Would you prefer to have others refer business to you?  Referrals can be a great source of business.

Imagine having people come to YOU.   Without breaking down any doors to give your sales pitch (you won't even have to break down any virtual doors!), without cold calling, you can have a continual stream of customers.  How?  By being who God created you to be, and becoming known in your field.

I HATE selling and promoting myself.  I am shy by God's design and instead of working against my basic personality, I have come to realize there are ways to market my business without it making me squirm and shrink back.

Well, you can imagine that I was THRILLED when I came across the "Getting Business To Come To You" (also called "Marketing for Introverts") course, written by Paul and Sarah Edwards.  Now, this was a course for me!   

What Will You Learn?

 How to:

• Discover marketing activities for your home based business you enjoy doing and do well
• Create the visibility you need to get clients coming to you
• Build your clientele from referrals and word of mouth
• Develop good relationships with potential clients so they welcome instead of resist your message
• Define a specialty and expertise that draws clients to you based on your passions, life purpose and mission
• Identify what makes your talents, products, or services unique
• Choose from 65 successful marketing activities and learn the secrets to how they get results
• Describe what you offer in a memorable way without hype
• Develop a marketing plan that suits you, your time, your money and your life

And You Also Receive...

• Personal coaching with me - insight, ideas, feedback, direction
• Accountability - you will actually complete the assignments.

Coaching Is The Key

The coaching and accountability aspects are SO important! Why? Because they give guidance and encouragement. They help ensure that you get the most out of this course, not to mention, making sure that you actually follow through on completing the course.

How many times have you bought a book only to let it sit on the shelf, or at best, you read it but don't follow through on the action steps you need to take? I know I have done it more than I'd like to admit.  By adding structured homework assignments and coaching for guidance, accountability and encouragement, you will accomplish your marketing goals and see your business grow.  You will actually write your own marketing plan by the end of this course that you can continue to use year after year!

I will be your personal coach for the twelve weeks.  I will give you feedback, encourage you, guide you, hold you accountable for doing the lessons ,and share my own homework assignments with you.

Here's are some quotes from the book. 

"You never have to use marketing methods that feel uncomfortable or awkward to you."

"The best marketing activities will be those that enable you to be most fully yourself."

"Effective marketing is a matter of identifying what you enjoy most , what comes naturally to you, and what best fits into your schedule and your budget.  There are plenty of options for us all."

Now that's all good news to me!

It doesn't matter whether you are just starting your own home based business or have run it for years.  Maybe you don't even have a business yet, but want to find out how to market it before beginning one.  If you want to increase your reach and get more customers coming to you, this twelve week course is for you!
 

Here's What You Will Get

When you sign up for this course, you will receive:

• A Marketing book written by Paul and Sarah Edwards will be our text for this twelve week course and it will be delivered right to your door.  Paul and Sarah Edwards are leaders in the work from home industry.  Their book, "Working From Home"  was the first commercially published book on how to work from home. They have written several books on working from home, and they have been written about in articles published in The Wall Street Journal, New York Times, Business Week and Newsweek.  They have also been featured on TV shows such as The Today Show, CBS Morning Show and Oprah.
   

• Get Started Guide and Study Guide Worksheets - a twelve-week course
   

• Weekly feedback coaching with me for twelve weeks - this aspect is SO important, as it will keep you on track and moving forward. Reporting and accountability are crucial in making changes and moving ahead!  I am committed to selling you a solution, not just a product!

You are invited to read the Introductory chapter.  You will see for yourself how good this information is and how easily it can be applied. 

Remember, when you're trying to decide on home business marketing strategies, you don't have to participate in things that make you uncomfortable.  If you don't like speaking to groups of people, then promoting yourself in that way should not be on your list of marketing strategies.

You Will Create Your Own Personalized Marketing Plan!

Christian Entrepreneurs,  this course is designed so that, at the end of it, you will have your own tailor-made marketing campaign.  One that you can continue to use over and over, and can be tweaked as you go along and want to try new or different marketing strategies.