What Is Marketing?
How do you feel about marketing?
I have to be honest. I never liked it. I am somewhat
introverted, and I have never been good at "selling" myself. It just
wasn't me. So what did I do? I put my business out there and
hoped for the best.
I always thought of marketing as
telling others about what you did, somewhat "pushy-like." Can you
relate? Well, that all changed when I took the course "Getting Business to
Come to You!" I realized there were many ways to market
and I could choose ones that didn't make me uncomfortable. This was
GREAT! I now have several methods of marketing that I actually enjoy!
What is marketing?
Marketing is the act of connecting customers
to products (or services.) Marketing is responsible for
all things that cause a desired audience to believe that you are worth
trying, choosing, coming back for and telling others (advocacy) about.
(definitions from web-strategist.com/blog/2008/03/01/my-definition-of-marketing)
So, simply put, what is marketing? The means of
letting others know about you and what you do.
What do you think of when you hear the word
"marketing?" Selling? Being pushy or obnoxious? Sweaty palms?
All of the above?
Truth be told, marketing
our businesses SHOULD be FUN!! Let me share with you what I have
learned...
Small Business Marketing
Small Business Marketing should be fun! I'm sure one
of the reasons you started your small business is that you enjoy it.
So, when it comes to marketing your small business, that should be
something you enjoy too!
Well, I have some GREAT NEWS for you.
What if I told you that you don't have to "sell" to market? You can
just be yourself and choose marketing methods that are comfortable for you
and go along with your personality.
Imagine having people come to YOU.
Without breaking down any doors to give your sales pitch (you won't even
have to break down any virtual doors!), you can have a continual stream of
customers. How? By being who you were created to be, and
becoming known in your field.
Here's a confession. I HATE selling and
promoting myself. I am shy by God's design and instead of working
against my basic personality, I have come to realize there are ways to
market my business without it making me squirm and shrink back.
Well, you can imagine that I was THRILLED
when I came across the "Getting Business To Come To You" (also called
"Marketing for Introverts") course, written by Paul
and Sarah Edwards. Now, this was a course for me!
“I learned to recognize my natural marketing style and that what I like
to do can be marketing! I increased my business 20% in two months.”
John Schairer, M.D., Ph.D., Psychiatrist
Here's what you will learn from this course.
How
to:
- Discover marketing
activities you enjoy doing and do well
- Create the
visibility you need to get clients coming to you
- Build your
clientele from referrals and word of mouth
- Develop consensual
relationships with potential clients so they welcome instead of resist
your message
- Define a specialty
and expertise that draws clients to you based on your passions, life
purpose and mission
- Identify what makes
your talents, products, or services unique
- Choose from 65
successful marketing activities and learn the secrets to how they get
results
- Describe what you
offer in a memorable way without hype
- Develop a marketing
plan that suits you, your time, your money and your life
And You Also Receive...
- Personal coaching
with me - insight, ideas, feedback, direction
- Accountability - you
will actually complete the assignments
The coaching and
accountability aspects are SO important! Why? Because they give
guidance and encouragement. They help ensure that you get the most out of
this course, not to mention, making sure that you actually follow through on
completing the course.
I will be your personal
coach for the twelve weeks. I will give you feedback, encourage you,
guide you, hold you accountable for doing the lessons ,and share my own
homework assignments with you.
Working with Laurie
over the past 12 weeks has been a lot of fun and very
enlightening. Before taking this class I had no clear vision of
what marketing meant. Another area in which this class helped
me was to determine what my niche or specialty would be. Like so
many I was trying to incorporate too much into one business.
This class and Laurie showed me how to narrow my specialty down
to one concept.
Now
I am no longer
intimidated by the thought of marketing and have a clearly
defined niche for my business. Laurie’s guidance and
encouragement are responsible for this. Thank you, Laurie, for
helping me overcome my intimidation of marketing!
I look forward to working with you again.
Cathy Moore, Virtual Office Specialty
Here's are some quotes from the book.
"You never have to use marketing methods that feel
uncomfortable or awkward to you."
"The best marketing activities will be those that enable
you to be most fully yourself."
"Effective marketing is a matter of identifying what you
enjoy most , what comes naturally to you, and what best fits into your
schedule and your budget. There are plenty of options for us all."
Now that's all good news to me!
It doesn't matter whether you are just
starting your own small business or have run it for years. Maybe you don't
even have a business yet, but want to find out how to market it before
beginning one. If you want to
increase your reach and get more customers coming to you, this twelve week
course is for you!
When you sign up for this course, you will
receive:
-
Getting Business To Come To You"
book - it will be
delivered right to you from Amazon. This course focuses on the first
eight chapters of this book (there are 13 in all - the rest can be used
an awesome reference tool.)
-
Getting Started Guide and Study Guide Worksheets
- a twelve-week course
-
Weekly feedback coaching with me
for twelve weeks
- this
aspect is SO important, as it will keep you on track and moving forward. Reporting and accountability are crucial in making changes and moving
ahead! I am committed to selling you a
solution, not just a product!
"I'm
still in business after 6 years thanks to "Getting Business to Come to
You." When I was in the planning stages, I was worried because I thought
the only way I could get business was to cold call. I knew I wouldn't be
able to do this. I read lots of books, but
your intro to this one stopped me in my tracks."
Peggy Duncan, Productivity Workshops and Consulting
You are invited to
read the Introductory chapter. You will see for yourself how good
this information is and how easily it can be applied.
Remember, when you're trying to decide on
small business marketing strategies, you don't have to participate in things
that make you uncomfortable. If you don't like speaking to groups of
people, then promoting yourself in that way should not be on your list of
marketing strategies.
What is Marketing? The answer
will be different for everyone, and this course is designed so that, at the
end of it, you will have your own tailor-made marketing campaign. One
that you can continue to use over and over, and can be tweaked as you go
along and want to try new or different marketing strategies.
"This course has been the smartest thing I have done for myself."
Chris Trout, SunFire.
Click on the Paypal button below to order the
entire course. Get started on getting business to come to you!
Get this entire twelve-week course for
only $197!
Click the "Quick Buy" button below to order and get
started getting business to come to you!
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